Adidas Yeezy 700 Sneakers

adidas yeezy 700 mauve
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Yeezy Boost 700 - limited edition sneakers designed by Kanye West

SOLD OUT - whoever is looking for the Yeezy Boost 700 often gets nothing. Because the limited Adidas sneakers are usually sold out shortly after their release. Also known as "Wave Runners", the Kanye West designs of running shoes are among the most coveted sneakers in the history of sports shoes. The designs of the Yeezy Boost 700 even earned ridicule shortly after their first release. Too clumsy, too ostentatious - the Adidas Yeezy Boost 700, which was insulted as a "Dad shoe", could not be criticized. On the contrary, this model has set trends.

History of the Yeezy Boost 700

The collaboration between Adidas and Kanye West is one of the greatest successes of the Adidas brand in recent years. The Adidas Yeezy Boost 700 is the running shoe from this collaboration. He was introduced in 2017 at the Yeezy Season 5 Fashion Show. On 12 August 2017 the Yeezy Boost 700 could be bought for 300 dollars for the first time. He first appeared in the three Colorways "Wave Runner", "Mauve" and "Salt".

But unlike the other shoe models in the Adidas Yeezy collections, the Adidas Yeezy Boost 700 was not sold out immediately after release. In fact, many couples were available in advance for several hours. Yes, you have read correctly, for an Adidas Yeezy shoe it is a failure if it is not sold out seconds after sales start! The reason for this was the clumsy design, which led to controversial debates among sneakerheads. In the social media the Yeezy Boost 700 was called the "Dad shoe". But the thick sole and the somewhat old-fashioned colour concept finally became the trademark of the sneaker.

Despite the initial malice in the net, the Adidas Yeezy Boost 700 prevailed and there was a real hype about the new silhouettes.

A short time later the sneakers were auctioned off at record prices. The highest resale price of the models from the first publication was 2000 US dollars.

In 2018, there was a second wave of sales, the Adidas Yeezy Boost 700 Wave Runner was produced again and brought to market in limited numbers. In August 2019 fans expect another restock of the Wave Runner.

The Yeezy Boost 700 V2

In 2019 the Yeezy Boost 700 V2 was introduced. The Yeezy Boost 700 V2 has been available in different shades of black and grey. The Colorways of the Yeezy Boost 700 V2 are called Vanta, Static, Geode, Tephra and Cement.

The Yeezy Boost 700 and Yeezy Boost 700 V2 in comparison

Even if the shoes are mainly worn as fashion sneakers, they are actually technically sophisticated running shoes.

The Adidas Yeezy Boost 700 and the Yeezy Boost 700 V2 are characterised by a very high wearing comfort, like all Adidas models equipped with Boost technology. The Boost sole is Adidas' innovative active cushioning system. While conventional running shoes merely cushion shock waves, the Boost sole gives the runner back the energy he has used. The result is a more active and dynamic running feeling. In addition, the sole prevents the feet from getting tired, which is even noticeable in everyday life when wearing shoes. The Boost sole of the Yeezy running shoe is continuous, so the shoe is equipped with damping technology over its entire length.

The upper shoe consists of several layers of mesh in combination with leather elements. Suede and nubuck leather give the shoe the necessary firmness and are of course a visual eye-catcher. The mesh elements provide good ventilation. The leather surface has a thin padding on the inside, which ensures a pleasant wearing comfort. The Adidas Yeezy Boost 700 and the Yeezy Boost 700 V2 are stable and flexible at the same time and are therefore not only suitable as sneakers for everyday use, but also as excellent running shoes.

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