The new Nike Air Max 270 breaks all records
The Nike Air Max 270, also called AM 270, is the first Lifestyle Air Unit sneaker from Nike and the latest model from the Air Max line. It offers maximum comfort in everyday life and sport, the highest Air Bubble of all time in heel and an unmistakable, modern design. It also owes its existence to the tenacity of its developer Dylan Raasch, who together with his team worked on the technical implementation of the idea of an XXL Air sole until it finally succeeded. The large Air Bubble does not provide even more cushioning, but also becomes a spectacular design element in this shoe.
How the Nike Air Max 270 was born
The Nike Air Max 270 is the youngest member of the Air Max family and was released on Air Max Day 2018. The concept, however, looks back on a long history, as the Air Max with Air sole has been around for over 30 years.
When Nike developed the concept for this sneaker, two famous models from the Air Max line were the inspiration. The AM 270 is a fusion of the Air Max 180 and the Air Max 93. The idea was to create a new Air Max Silhouette that would match the performance of all Nike air-cushioned sports footwear and look completely new. The current model is in a way a tribute to the Air Max 180 and the Air Max 93. The shoe shows design features of both models. The look is a little reminiscent of the Air Max 180, the dominant Air Bubble is taken from the Air Max 93.
When Nike developed the concept for this sneaker, two famous models from the Air Max line were the inspiration. The AM 270 is a fusion of the Air Max 180 and the Air Max 93. The idea was to create a new Air Max Silhouette that would match the performance of all Nike air-cushioned sports footwear and look completely new. The current model is in a way a tribute to the Air Max 180 and the Air Max 93. The shoe shows design features of both models. The look is a little reminiscent of the Air Max 180, the dominant Air Bubble is taken from the Air Max 93. By the way, the name 270 is based on the fact that the air unit is visible at an angle of 270°.
At the beginning of the development was the idea to make the visible Air Bubble for this model a little thicker. During the development there were reservations, such a large, visible air unit in the heel seemed to be impossible. But Air Max Creative Director Dylan Raasch and his team made it possible after a series of tests and trials.
On February 1, 2018, the new silhouette of the Air Max 270 was released in the Light Bone Introductory Colorway. Nike fans could first admire the new shoe through Nike's app. On 26 March 2018 the Air Max 270 made its debut in the Nike Stores. His colours were inspired by the AM 93. More Colorways followed.
Nike Air Max 270 Style and Comfort
The Nike Air Max 270 has quickly made a name for itself in the sneaker community. He is considered an elegant and fashionable member of the Air Max family and a trendsetter for the development of this line in the future.
The overall impression can be described as stylish and innovative. The knitted flyknit upper features seamless overlays and mash inserts for a comfortable fit and breathability while providing the wearer with a supportive fit and breathability. The large air cushion unit in the heel provides maximum cushioning.
AM 270 Colorways
The model is certainly also popular because, despite its short existence on the market, it is already available in many colours and designs. So you are sure to find the perfect pair to match your style and your favourite outfits. Some Colorways are deliberately kept monochrome, others are designed in eye-catching shades. The color blocking optics with two complementary colors makes the colorful models a real eye-catcher. The trendy versions have an air sole with transparent bubble in neon colors.
The extensive color selection of this sneaker also allows different styling options. One way to draw attention to the sneaker is to combine it with an equally eye-catching pair of socks that match the colours of the shoe while keeping the rest of the outfit neutral in colour.
How does the Nike Air Max 270 turn out?
If you want to buy the Nike Air Max 270, you can orient yourself to your usual Nike size. The shoe therefore turns out quite normally, but it is somewhat narrower in the toe area.
The flat profile with the one-piece tongue and the Flynit shaft provides a firm and secure hold and still allows a flexible foot movement. The good fit is supported by the asymmetrical lacing. The pull tab on the heel makes this model easy to put on and take off.
Nike Air Max 270 buy cheap
Like all models in the Air Max line, the Nike Air Max 270 is in the middle to upper price range at Nike. Online, the selection of colors and designs is particularly large. Here you can also find reduced models at lower prices. If you still haven't found the right model despite the large selection of designs, you can also individually design the AM 270 via NIKEiD on the Nike website and order it in your own look.
Nike Air Max 270 Information
- Brand: Nike
- Published in: 2018
- Info: 270° air cushion
- Technology: Flyknit